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How to Measure Social Media ROI
Christina Warren at Mashable has put together a guide to How to Measure Social Media ROI. If you’re curious about how to measure the impact your social media initiatives are having, you’ll want to check out this helpful guide along with the not-to-be-missed Social Media ROI introductory presentation by Olivier Blanchard.
- ROI Reality Check
- Defining Clear Goals
- Metrics Tools
- Sentiment Analysis
- Social Media Product Suites
- Making the Data Usable
