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How to Measure Online Influence
Micah Baldwin, VP and Lead Evangelist for Lijit Networks writes about measuring online influence for Mashable. He defines influence as a combination of personal brand, trust, and expertise and suggests starting with the following metrics to directly measure that influence. Be sure to read the full article for his further explanations.
“Incoming Traffic – Pageviews, Incoming traffic from search engines, rss subscribers
Incoming Links – Primarily manual links such as blogrolls, in-post deep links
Reader Engagement – Internal searches, time on site
Recommendations - Retweets, share stats
Connections - Number of mutual connections, number of mutual connections on multiple sites
Track Record – Age of domain, number of blog posts, length of engagement
Engagement - How often and long a person has engaged with a service online”
