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Four Copywriting Techniques for Engaging Podcasts and Audio Presentations
Brian Clark at Copyblogger puts together a guide to Four Copywriting Techniques for Engaging Podcasts and Audio Presentations. This useful article discusses how to structure an audio presentation using techniques such as attention, empathy, solution, and action as well as how to present content in a compelling well through the following four techniques:
- Stories and Anecdotes
- Metaphors, Similes and Analogies
- Mirroring
- Mind’s Eye Scenarios
