Boomers Fastest Growing Consumer Tech Users

According to Steve Rubel at Micro Persuasion, a new Consumer Electronics Usage Survey from Accenture indicates that Baby Boomers are adopting consumer technology nearly 20 times faster than younger generations. Meanwhile usage and adoption by Gen Y seems to have leveled off. According to the report, Boomers:

• Increased reading blogs and listening to podcasts by 67 percent year over year; nearly 80 times faster than Gen Y (1 percent)
• Posted a 59 percent increase in using social networking sites—more than 30 times faster than Gen Y (2 percent)
• Increased watching/posting videos on the Internet by 35 percent—while Gen Y usage decreased slightly (-2 percent)
• Accelerated playing video games on the go via mobile devices by 52 percent— 20 times faster than Gen Y (2 percent)
• Increased listening to music on an iPod or other portable music player by 49 percent—more than four times faster than Gen Y (12 percent)

More coverage:
Twice: Accenture: Interest In Cellphones For Entertainment Is Picking Up - Baby Boomers Leading The Way

TechPulse 360: Older Americans Embrace Technology Faster Than Younger Ones

PC Magazine: Move Over, Kids: Boomers Catching Up in Tech War

This entry was posted on Monday, March 23rd, 2009 at 11:48 am and is filed under Reports, Social Networking, Social Software, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.