10 Twitter Best Practices for Brands

Michael Brito, social media strategist and community builder at Intel, blogs for Mashable about 10 Twitter Best Practices for Brands. The article discusses the art of using Twitter effectively for your brand. Here are his top 5 recommendations, be sure and check out the full post for more:

  1. Do your research before engaging customers
  2. Determine organizational goals
  3. Utilize either a branded or personal profile
  4. Build your Twitter equity and credibility
  5. Track metrics and conversation trends

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