Web 2.0 and the Parallel Information Universe
Mike Eisenberg writes about The Parallel Information Universe: What’s out there and what it means for libraries in the May 1, 2008 issue of Library Journal. In his article, Eisenberg discusses several different 2.0 technology types and conducts a SWOT (strengths, weaknesses, opportunities, threats) analysis for each, as well as provides some advice for taking those next steps.
“The major lesson for librarians from all this is that “it’s an information world out there!” More and more, it’s not about the technology; it’s about information—finding, using, creating, combining, sharing, and evaluating it. There is an underlying information base to every aspect of life and a need for information institutions in society—that is, libraries. Libraries must continue to play our traditional role, but we also need to assume responsibility for being the information institutions in our communities and organizations.”

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