Twelve Ways to Sell Social Media to Your Boss

Chris Brogan details Twelve Ways to Sell Social Media to Your Boss that will help inform and persuade decision-makers to green-light your next project. Here are his top five:

1. Social media tools like blogging, social networks, and social bookmarking are more effective in reaching the millions online than a traditional website.
2. Blogging can act as a way to reduce customer service calls (if there’s helpful how-to information on the blog).
3. Cost of implementing a blog is free or cheap. No more than $100 for a year of hosting. And most software is free. (There are some benefits from professional blogging software, but for most people, free is plenty fine).
4. Social networks are now used frequently by your customers, your prospects, and your competitors. Connect with people, learn their business needs, and respond more simply and flexibly.
5. Social media provides robust tools for listening, ranging in price from free to inexpensive, to reasonably expensive. Even the free tools help an organization find out who’s talking about them, so they can choose to respond.

This entry was posted on Monday, August 4th, 2008 at 10:51 am and is filed under Social Software, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.