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The Hyperconnected and the Culture of Connectivity
A new report was published from IDC titled The Hyperconnected: Here They Come!: A Global Look at the Exploding ‘Culture of Connectivity’ and Its Impact on the Enterprise which explores trends in information sharing and connectivity in people’s daily lives.
The result of a worldwide study of 2,400 working adults from various industries spanning 17 countries, the research indicates that 16% of the information workforce is already “Hyperconnected”, and may be joined by another 36% more very soon. The study’s cluster analysis identified 4 profiles of technology users.
-The Hyperconnected person uses a minimum of 7 devices for work and 9 connectivity applications. The lines between business and personal use is blurred.
-The Increasingly Connected use 4 devices and 6 applications, they tend to use applications such as blogs and wikis but are less apt to be social networking.
-The Passive Online use fewer devices but are experimenting with application such as IM.
-The Barebones Users use email, desktop access to the Web.
Some interesting findings about the Hyperconnected from the report:
- The boundary between work and personal connectivity for the hyperconnected is almost nonexistent. Two-thirds use text or instant messaging for both work and personal use. More than a third use social networking for both.
- The country with the highest percentage of hyperconnected respondents was China.
- They are found in all industries, but are above the average in banking and high tech industries
- They can be any age, although 60% are under 35, only 7% over 55
- They would take their laptop out before their wallet or even mobile phone if they had to leave their house for 24 hours
- They tend to work for companies who are also early adopters.
- 59% of hyperconnected respondents companies use online communities or social networks to reach their customers
- 36% of hyperconnected respondents companies use outbound video podcasts to reach customers
- A fourth of hyperconnected respondent companies use blogs and wikis to communicate with customers.
“It won’t be possible to ignore this new level of connectivity. Businesses can either embrace it and manage it carefully or, stand-by as it enters their enterprise, in a confusion of disconnected deployments that squander the productivity and competitive advantage Hyperconnectivity could otherwise bring.”
