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Marketing the Library to Teens
Illustration by Max Scratchmann
Anastasia Goodstein offers some pretty sound advice for attracting today’s tech-savvy, multi-tasking teens to the library in her article What Would Madison Avenue Do? Marketing to Teens: To attract today’s teens, think like a marketing pro in the May 1st issue of School Library Journal. From her experience studying young people’s online habits Goodstein shares the following lessons for dealing with the Millenial generation:
- Teens are multitaskers.
- Teens prefer byte-sized entertainment.
- Teens expect content on demand.
- Teens want to participate.
- Enlist teens to manage your social media.
- Don’t try too hard to be cool.
- Know your audience.
- Don’t sweat the design.
- Support causes that kids care about.
- Use text messaging and IM appropriately.
- Teens love making mixtapes… online.
- Tweens like to break virtual worlds’ rules.
- It’s not just about MySpace and Facebook.
- Beware of anonymous gossip sites and applications.
- Dance videos are all the rage.
- Miley’s YouTube channel.
