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BusinessWeek Talks Widgets
BusinessWeek has come out with a series of articles, a podcast, and a video interview about using widgets such as Facebook applications for social marketing campaigns. If you are at all interested in using these viral social networking applications, you’ll want to check out these sections of the special report:
- Building a Brand with Widgets:
The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But are widgets here to stay? - Widgets: The Future of Online Ads:
Look to the evolution of television advertising to understand the necessity of widgets in today’s online world - The CEO Guide to Widgets:
Widget Podcast - When Facebook Ads Flop:
For every marketing widget that takes off on the social network, dozens bomb. A look at why - Why Widgets Don’t Work:
Marketers are mistaken if they think these easy-to-forward applications will help them make deep inroads to the MySpace generation - A Widget Mogul in Between Classes:
Ankur Nagpal, a 19-year-old UC-Berkeley student, finds the keys to viral success and rakes in the cash on Facebook - Making Money From Widgets:
How creators of small apps can profit - BusinessWeek’s Catherine Holahan interviews VideoEgg CEO Matt Sanchez about earning a wage from widgets
