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Are You Taking Advantage of Web 2.0?
New York Times technology columnist, David Pogue asks; Are You Taking Advantage of Web 2.0? He talks about dealing with the well-placed fears about using these social software tools by embracing moderation.
“Yes, you’ll have to moderate this stuff. Yes, it means spending money with no immediately visible return on investment. Yes, it’s more work for everyone.
But you’ll gain trust, goodwill and positive attention. You’ll put a human face on your company. And you’ll learn stuff about your customers that you wouldn’t have discovered any other way.”
