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50 Ways to use Social Media to Improve Marketing
Chris Brogan discusses 50 Ways Marketers Can use Social Media to Improve Their Marketing. Right away he raises a good point - it “isn’t always the right tool for the job”, and while organizations may not want to implement all of his recommendations, this article is an excellent primer. Here are his top five suggestions:
- Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
- Build blogs and teach conversational marketing and business relationship building techniques.
- For every video project purchased, ensure there’s an embeddable web version for improved sharing.
- Learn how tagging and other metadata improve your ability to search and measure the spread of information.
- Create informational podcasts about a product’s overall space, not just the product.
Brogan lists his recommendations in no particular order, however, Jeremiah Owyang, Sr Analyst at Forrester, has taken the list and segmented it by objective to add some helpful organization. These are his objectives:
- Listening: Gleaning market and customer insight and intelligence
- Talking: Engaging in a two way discussion to get your message out (and get messages in)
- Energizing: Letting your customers tell your prospects on your behalf (viral, word of mouth)
- Supporting: Getting your customers to self-support each other
- Embracing: Building better products and services through collaboration with clients
- Strategy, Training, and Planning
