50 Steps to Developing a Consistent Social Media Practice

If you’ve been considering implementing social media such as blogs, podcasting, social networking, etc. in your library or organization, you’ll want to check out Chris Brogan’s 50 Steps to Establishing a Consistent Social Media Practice. He determines fifty activities that you can pursue to help develop a well-rounded social media presence online. Here are his top ten:

1. If you’re blogging, make that a home base for all your other efforts.
2. Re-read the “passports” section of this post and use it to think about your blog promotion efforts.
3. Pick 3 social networks to join based on where your customers might be. 3 might sound like too few, but it probably will be too many.
4. On those networks and on your “passport” accounts, make sure you link everything back to the blog.
5. Get a second (maybe even a 3rd) person in the company to build accounts on these places. Nice to have backups, in case you get busy.
6. Build an editorial calendar to think about your posting schedule and subject matter.
7. Subscribe to 50 or more blogs in a similar space as yours, including competitors, and any industry blogs.
8. On all your presence points, be human, and write a human-sounding profile. Use a human-seeming profile picture. (Did I mention “human?”)
9. After you’ve written your first blog post, take some time to comment on some of those 50 blogs, but NOT about your first post.
10. Set up a few searches as explained in this post.

This entry was posted on Monday, July 28th, 2008 at 4:43 pm and is filed under Blogs, Marketing, Social Networking, Social Software, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.