|
3 Out of 4 Use Social Technologies
Forrester analyst Josh Bernoff blogs about a recent report titled The Growth Of Social Technology Adoption which finds that 3 out of 4 US adults are using social tools to connect with each other, up from 56% in 2007. Not only does the study find social tools going mainstream, but that the growth in consumption is coming from older demographics such as the 35-44 year olds, and the 45-54 year olds – a group in which only 28% are inactives with social tech.
“Here’s what it means. It will soon be no more remarkable that your grandmother reads a blog than that she reads email. Social content is going mainstream. Social content ranks high on search engines because it changes so frequently and gets linked to more often, so more and more online adults are becoming exposed to it, accepting it, and embracing it. If you’re a marketer, no matter what group of consumers you’re targeting, this means you must pay attention to the social world online.”
via ReadWriteWeb
November 13th, 2008 at 9:21 pm
It’s a bit of stretch, if not misleading, to say listening to a podcast is social technology. Same is true of reading a review, using RSS, reading blogs, looking at vid, etc.
When this is taken into consideration the number appears to drop from the 75% claimed to less than 40%.
There is no real data given so it is hard to know without paying $279.00 for the PDF which makes makes Bernoff’s post seem like a shill. I doubt that is the intention but that is the effect. A little more critical analysis and less cheerleading would be more useful and informative.