10 Principles Of Effective Web Design
Smashing Magazine has written an in-depth and illustrated guide to Web design. Anyone who is interested in usability and user-centered design may want to check out their approach:
- Don’t make users think
- Don’t squander users’ patience
- Manage to focus users’ attention
- Strive for feature exposure
- Make use of effective writing
- Strive for simplicity
- Don’t be afraid of the white space
- Communicate effectively with a “visible language”
- Conventions are our friends
- Test early, test often
via UX Magazine

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