Widget Use Report

JupiterResearch has a new report out on the use of widgets, also known as gadgets, which are the small applications which display Web content from external sources, often through an RSS feed. They can be added to a blog, social network profile, start page, or other website.

The report, Widgets: Delivering Applications Users Want shows heavy use of widgets by people who use social networks, as well as some other interesing statistics:

• 39% of people online are familiar with widgets
• 26% have used them
• Overall, people are twice as likely to get their widgets from friends as from the companies that made them, however, online users aged 18-24 are six times as likely to get their widgets from friends over companies
• The most popular widgets are media players – those that display video, music, and/or photos
• The 18-24 demographic also shows a preference for games and entertainment widgets such as favorite book lists or gift applications.

This entry was posted on Tuesday, October 23rd, 2007 at 10:19 am and is filed under Reports, Social Software, Web 2.0, Widgets. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.