User-Generated Content

JupiterResearch has published a new report today titled User-Generated Content: Demographic and Behavioral Profile of Consumers and Creators. They define content creators as those online adults who have uploaded video, maintained a blog, or created a page on a social network within the last month. Consumers, on the other hand are those which have read a blog, visited a social network, or viewed a video, or listened to audio, podcasts, etc. within the past month. Some of their key findings are:

• 25% of adults online are creators
• 55% of online adults are consumers (46% of these people are also creators)
• Both use social networks - 85% of creators and 59% of consumers are members of at least one.
• Both are young - 63% of creators and 44% of consumers are aged 18-34.
• The most common activity among both groups questioned was reading blogs followed by audio and video consumption.

This entry was posted on Friday, October 26th, 2007 at 6:41 pm and is filed under Reports, Social Software, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.