Library Marketing with 2.0 Tools

Stephen Abram, VP of Innovation at SirsiDynix, talks about ways to use Web 2.0 tools to promote the library in his latest article. Some of his suggestions include:

• Use YouTube for story hours, gaming nights and literacy training.
• Hold orientations and events in Second Life.
• Add your OPAC, databases, and Web links to Facebook.
• Add your OPAC and services to MySpace.
• Use Flickr to display photos of local sites of interest.
• Get your library director, users, and staff to podcast.
• Contribute information about your library to Wikipedia.
• Create communities in Ning.
• Use Twitter for communication at library events.
• Connect with local readers on NowPublic.
• Add photos and videos to your blogs.
• Learn about SEO: Search Engine Optimization.
• Use online surveys at SurveyMonkey.
• Connect on LinkedIn.

Check out all of Stephen’s great tips in “Can This 2.0 Stuff Help Libraries with Promotion?”.

This entry was posted on Tuesday, August 7th, 2007 at 8:35 am and is filed under Library 2.0, Marketing, Social Software, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.