Is Facebook Overrated?

Close to half of the 83 million Americans who went on the Web in October visited either MySpace or Facebook. Members of these two social networking ecosystems spend an average of 3 1/2 hours per month on the sites. But while people are paying attention to each other in these social networks, are they paying attention to the ads? Both MySpace and Facebook announced targeted advertising strategies earlier this month, but how successful will they be? Time Magazine explores these and other questions such as “Is Facebook worth $15 billion?” in Is Facebook Overrated?.

This entry was posted on Wednesday, November 28th, 2007 at 6:57 am and is filed under Social Networking, Social Software, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.